[The recent Los Angeles ballot measure to approve a city-owned
bank, unfortunately, did not pass, but it did get 42 percent of the
vote.] [https://portside.org/] 

 LOS ANGELES MEASURE FOR A CITY-OWNED BANK -- A VALIANT EFFORT!  
[https://portside.org/2018-11-12/los-angeles-measure-city-owned-bank-valiant-effort]


 

 Ellen Brown 
 November 8, 2018
Public Banking Institute [http://PublicBankingInstitute.org] 

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 _ The recent Los Angeles ballot measure to approve a city-owned bank,
unfortunately, did not pass, but it did get 42 percent of the vote. _ 

 , 

 

It was a remarkable outcome considering that the dynamic young Public
Bank LA advocacy group effectively only had a month to educate 4
million voters on what a public bank is and why passing the measure
was a good idea. If they had had another month, the bill could well
have passed.

The City Council took supporters by surprise when it put the charter
amendment on the ballot in July, leaving only four months to promote
it. Passing a ballot measure typically takes a campaign war chest of
$750,000 or more, and the all-volunteer PBLA group began with no
funding and no formal group. The first challenge was clearing the
legal requirement of forming a campaign committee, which itself takes
funding and some expertise. The committee only began amassing campaign
funds a month before the November 6 vote, after which it managed to
bring in $60,000.

Most of the campaign, however, was conducted with sheer people power.
According to PBLA political director Ben Hauck, in that short time the
all-volunteer team managed to gain endorsements from over 100
organizations and community leaders, text message 350,000 voters, hand
out over 50,000 flyers, reach over 500,000 voters through social media
campaigns, get included in three mailers reaching over 1,200,000
voters, put up hundreds of yard signs and banners across L.A., talk
with thousands of voters at events, universities, rallies and
gatherings across the city, get featured in dozens of major news
stories, articles and TV coverage, manage their own paid social media
campaign, drive over 150,000 video views on a YouTube campaign,
contact 200,000 voters via a robocall from the Chairman of the
California Democratic Party, put on several significant campaign
events, get featured in a press event with senatorial candidate Kevin
de León and City Council President Herb Wesson, and create several
featured videos, dozens of ads, and countless pieces of written
content.

The PBLA team is pressing on undaunted. Leader Trinity Tran wrote
after the vote, "Over a quarter million Angelenos voted in support of
Measure B and the conversation on public banking has now been
amplified across the country. This is just the beginning of the
national movement. And it's a fight we are certain will be won."
 
We’re hugely proud of the PBLA team! Their dramatic achievements in
a very short time are a testament to the power of a committed group of
volunteers working together at the local level for a cause they feel
strongly about.
 
If you would like to follow the progress of the public banking
movement across the country, please sign up for the Public Banking
Institute newsletter, linked here
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Best wishes,
Ellen 
http://EllenBrown.com
[https://wordpress.us7.list-manage.com/track/click?u=8829ce026276832f7fc66a1a9&id=2f594634c7&e=684bc27aec]
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