[Workers at Burgerville voted to form a federally recognized union
— the first in more than 40 years among fast-food employees
nationwide. Now the Wobblies dream of organizing the entire
Burgerville chain.] [https://portside.org/] 




 Shane Dixon Kavanaugh 
 May 11, 2018
The Oregonian/OregonLive

	* [https://portside.org/node/17359/printable/print]

 _ Workers at Burgerville voted to form a federally recognized union
— the first in more than 40 years among fast-food employees
nationwide. Now the Wobblies dream of organizing the entire
Burgerville chain. _ 

 Supporters of the Burgerville Workers Union picket outside the
fast-food chain's Lloyd Center restaurant. , Burgerville Workers Union


The Wobblies emerged more than a century ago, a revolutionary,
anti-capitalist union that shook up the nation’s industrialists,
including Oregon’s timber barons.

Their political descendants no longer toil in logging camps on the
American frontier. Now they’re behind the counters of a beloved
fast-food chain in Portland, up to their elbows in burger grease,
marionberries and Walla Walla onion rings. 

“Workers are pissed, and they want to change things,” said Mark
Medina, who seized on the notion of organizing Burgerville workers
while pulling shifts at the company’s Southeast 92nd Avenue and
Powell Boulevard restaurant. "A lot of us are poor, hungry and even

Their union drive has already won a historic victory
when workers at Medina’s shop voted in April to form a federally
recognized union — the first in more than 40 years among fast-food
employees nationwide.

Now the Wobblies dream of organizing the entire Burgerville chain,
which stretches from Corvallis to Centralia, Washington. A second
store will vote Saturday and Sunday.

The budding campaign has sought to vilify a homegrown company that has
long basked in its reputation for locally grown food and
comparatively high perks that have helped retain workers longer than
its fast-food rivals. It’s also restored the union, formally known
as the Industrial Workers of the World, to regional prominence after a
century of apparent obsolescence.

And it's created a test case for the labor movement and whether it has
a reinvigorated place in America’s service industry. Can a labor
group from early in the past century find resonance in a radically
different Oregon economy, when jobs are plentiful but wages are tight
and housing is scarce?


Their quest is quixotic, the vision more than ambitious. Yet it’s
elevated the possibility of organizing an industry traditionally
plagued by low wages and high turnover.

“It’s a drop in the bucket by itself,” said Ruth Milkman, a
labor sociologist at the City University of New York’s Graduate
Center. “But it could lead to something much bigger.”

Publicly, Burgerville has thus far remained cautiously open-minded.
“For us, it’s an opportunity to explore a new way of working
together,” said Beth Brewer, its director of operations.

Here’s what the union wants from the company: a $5 an hour raise,
health care for all workers and schedules set two weeks in advance.
They’re also asking for paid holidays, family care and for the chain
to stop checking employees’ immigration status.

That’s radical, for the fast-food industry. Many workers earn barely
above minimum wage. Most leave or lose their jobs within a year.

They’re on the fringes of the American work force and there, at
least, the Wobblies find some resonance with their heritage.


Since its 1905 founding in Chicago, the IWW has carved an uncommon
path within the American labor movement. It envisioned workers seizing
control of their industries, and, unlike other unions, trained a
relentless focus on those cast into low-wage professions. Immigrants.
Women. Itinerant and unskilled workers.

“They intentionally went after the constituency who were least
desirable to more established and mainstream unions,” said Adam
Hodges, a history professor at the University of Houston-Clear Lake.
“They wanted to organize the poor and the powerless and give them
strength in numbers.”

The union’s presence in Oregon and Washington throughout the early
1900s left an indelible mark. With Portland a center of its
organizing, the Wobblies waged strikes in the city’s sawmills and
shut down logging camps. Laborers subsisting on seasonal work flocked
to the union.

The union had a penchant for mobilizing thousands of these itinerant
workers for demonstrations and displays of solidarity. Throngs of
raucous men clashed with police in the streets from Spokane to

“Every city in the Pacific Northwest was afraid of them,” Hodges

But their notoriety lasted little more than a decade. Government
crackdowns and communism, which emerged as a political alternative to
worker rabble-rousing, nearly snuffed the Wobblies after World War I.
Their ranks steadily dwindled to a fraction of the 100,000 members the
union boasted at its peak. 

Decades later, young radicals amid the upheaval of the 1960s rekindled
the revolutionary spirit of the union and staved off its extinction.
Protests against the World Trade Organization in the late 1990s
injected a fresh new wave of support nationwide, said Ryan Gaughan, a
Portland delegate of the union.  

“We have a belief that workers have the ability to radically
transform their workplace and by doing so radically change society,”
said Gaughan, who joined the union in 2001. 

Polls and studies show public support for unions is the highest since
2003, with millennials embracing the idea more than any other
demographic. News reports and TV images of teacher-led walkouts and
strikes for higher wages have served as a recent — and vivid —
reminder of the power of worker-led movements. 

Meanwhile, a five-year national effort to increase the fast-food
minimum wage to $15 an hour, separate from the Burgerville union
drive, has led states to adopt pay increase laws and cast a spotlight
on the millions of people who struggle to make ends meet. 


Years before the “Fight for 15
became a national wages rallying cry, the Wobblies set their sights on
food-service workers. 

Union members at Starbucks in New York City began organizing their
fellow baristas in 2003, eventually growing into a national campaign
against the coffee giant. Later, workers at Minneapolis-area Jimmy
Johns attempted to organize a union drive. 

Both campaigns drew national headlines but had limited success. 

In Portland, where the union’s membership hovers in the low
hundreds, the Wobblies in 2015 began to look for opportunities at a
handful of local restaurants and companies, which also included New
Seasons, Grand Central Bakery and Papa Murphy’s, Gaughan said.

The conditions were ripe: A progressive city with people partial to
unionized workers. A metro area where wages hadn’t kept pace with
meteoric cost-of-living increases. 

Ultimately, the union’s efforts coalesced around Burgerville. 

The Vancouver-based chain, which employs 1,500, has deep ties in the
region. Its parent company, The Holland Inc., began as a creamery
founded by Dutch immigrants in 1926. The first Burgerville opened on
Mill Plain Boulevard in 1961. 

Over the years, the company has cultivated an image aligned with the
region’s values. It recycles cooking oil into biodiesel and
purchases wind energy credits equivalent to the power used in its
corporate offices and restaurants. It sources food from local farms
and dishes seasonal items such as asparagus spears and chocolate
hazelnut milkshakes. 

The Burgerville credo: “Serve with love.”

But some of those paid an average hourly wage of $11.70 to sling
Tillamook cheeseburgers or to wipe down the plush booths and red
barstools weren’t feeling it.

“Those values were not reflected in workers’ paychecks,” Medina


After months of quiet planning, the Burgerville Workers Union
officially launched in April 2016. 

Emmett Schlenz, a union spokesman, said six of the company's 42
locations now have publicly active unions. They’ve held picket lines
and led walkouts. A Burgerville boycott campaign
[http://www.boycottburgerville.com/] has garnered the backing of
multiple labor unions as well as some progressive civic leaders and
elected officials.

Last month’s election victory, overseen by the National Labor
Relations Board, legally requires Burgerville to negotiate a contract
with workers at the 92nd and Powell shop — something the company had
refused to do voluntarily. 

The campaign has tried to cast the company as a peddler of poverty
wages and hostile to pro-union workers. Some employees have criticized
wretched working conditions and erratic hours. 

The company tells a different story. 

Burgerville’s turnover in 2017 was 71 percent, half the industry
average of 140 percent, according to figures it provided. The average
worker lasts 29 months, which the company says is a quarter longer
than its competitors. 

Burgerville also offers family health care plans for employees who
work at least 30 hours a week, paid sick time and educational
stipends. That exceeds benefits provided by other fast-food chains,
according to industry analysts. 

“We are proud of our relationship with our co-workers, and we will
continue to provide a fair, positive work environment for all,” said
Brewer, the operations director. 

Both sides will soon be at the bargaining table, though a date has not
been finalized. The company declined to comment on the Wobblies’
wish list but said it would bargain in good faith.

Companywide sales reached $79.1 million last year, or more than $1.8
million per store, according to data from researcher Technomic.
That’s up 6.2 percent from the previous year and higher than the
region’s Wendy’s and Taco Bell franchises and about the same as

“All indicators point to favorable sales and profit-related
conditions,” said John Gordon, a restaurant industry analyst with
Pacific Management Consultant Group. 

Based on those figures, Gordon said the company would have some wiggle
room to negotiate with the union without blowing a hole through its
bottom line. But he added that an immediate $5 hour raise for workers
seemed impossible. 

Meanwhile, the Burgerville Workers Union is plotting its next steps.
Employees at the company’s Gladstone store will hold a union vote
Saturday and Sunday. 

It remains unclear how many stores the Wobblies can successfully
unionize. But the momentum building locally may galvanize those
organizing in other parts of the country, said Wilma Liebman, a former
chair of the labor relations board under President Barack Obama and
now a law professor at New York University.

“I think it shows the value of acting collectively,” she said.
“You can make your voices heard through coming together.” 

-- Shane Dixon Kavanaugh

[log in to unmask]

503-294-7632 || @shanedkavanaugh

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